Whitepapers

Are you looking for free, best practice advice for your email marketing? Then download our easy to read yet informative whitepapers. They have all been written to help guide you in the right direction. You can also be amongst the first to know about any new whitepaper releases by signing up to receive qubeMailer updates at the bottom of this page.


The A-Z of Email Design

Learn to navigate your way through the maze of email design. This whitepaper covers three sections of the email design process, including:

  • Planning the email design
  • Creating and constructing your email design
  • Testing and sending your email

The A-Z of Email Design | 0.75 mb

Understanding and Improving Email Deliverability

Without a doubt, the goal of your e-messaging campaign is to reach as many recipients as possible. Yet how can you be sure your email survives the sending journey? This whitepaper will teach you:

  • How to protect your sender reputation
  • How to increase the deliverability of your emails
  • How to avoid being picked up by Spam filters
  • Tips on how to get your email read by your contacts

Understanding and Improving Email Deliverability | 1.1 mb


Strategic Email Marketing

Learn how to create successful email marketing campaigns in five easy steps. You’ll soon be looking at your campaigns in a whole new (more strategic) light.

  • Planning effectively
  • Managing your contact list
  • Designing and creating emails
  • Using automation tactics
  • Reviewing and improving your strategies

BONUS: Read a case study that illustrates just how the above process can work.

Strategic Email Marketing | 2 mb

Growing Your Database

This step-by-step guide shows you how to grow your database, by:

  • Enticing your target audience
  • Continually growing your database
  • Identifying the most effective ways to collect contacts
  • Maintaining your database

BONUS: Read a case study that illustrates just how the above process can work.

Growing Your Database | 1 mb


Planning Automated Campaigns

Make planning your automated campaign easy. This whitepaper includes helpful tips on:

  • Why you should automate
  • When it’s appropriate to automate
  • How to prepare automated campaigns

To help you understand the process, illustrations and examples are shown throughout the whitepaper.

Planning Automated Campaigns | 0.5 mb