Conditional Content

Conditional Content is an intelligent form of email marketing, where email content can be hidden or displayed based on the profile of each individual recipient.

You no longer need to create multiple emails, simply create one and the conditions you set will automatically replace the content for you.

For example, if you have two feature articles in a newsletter, one for women and one for men, there is no need to create two emails. You simply create one email with two articles and specify for which “type” of customer each article will display.