The Most Asked Question in Marketing – How do I Set My Marketing Budget?

One of the most important decisions that a small business owner will make is how much money to set aside for the marketing budget. Successful and profitable small businesses understand that they need to allocate adequate funds for marketing their business. Prospective...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Action

“Be a Leader: How to Change People Without Giving Offense or Arousing Resentment”, part four of “How to Win Friends and Influence People”  provides a path for changing attitudes and behaviour, which is after all the main objective of advertising and marketing...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Desire

The Interest and Desire parts of AIDA model go hand-in-hand: As you’re building the audience interest, you also need to guide them to understand how what you’re offering can help them and the best way of doing this is by appealing to their personal needs...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Interest

Interest is one of the most challenging stages of the AIDA model.: You’ve captured the attention of your target audience, but you now need them to understand your message beyond the initial headline or sound bite. Gaining the audience interest is more...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Attention

In the last blog “What is a Brand in the Words of a Few Good Men?” we discussed why we need to go back to basics and not hide behind jargon, call a brand for what it is – a person’s or an organization’s reputation.So how do you build and manage a...

Is Marketing Dead? Marketing Consultant says…

NO! Of course a marketing consultant is not going to admit that the profession is dying as proposed by the now famous article that appeared in the Harvard Business Review blog, titled “Marketing Is Dead.” This particular marketing consultant is certainly jealous of...