11 Questions To Help You Select A Marketing Consultant That Is Right For Your Business

Are you looking for a marketing consultant who can assist your business growth or help you overcome a challenging situation? Judging by the number of SME clients who we have worked with who have previously been let down by their chosen marketing partner, it is easy to...

Recruiting For Marketing Professionals – What NOT To Do! Are You Making These Mistakes?

Are you one of the many organizations trying to improve the effectiveness of your marketing team in house only to find the marketing professionals you have recruited are incapable of meeting their KPIs? OR Are you just not sure what ‘success’ means when you find...

A Marketing Strategy That Consumes You and one that simply doesn’t Wash

I was watching TV last night, a rare occurrence that I’m sure reflects the media diversification trends and the decreasing importance of the traditional TV spot, but I digress from the 2 ads that struck me, one positively stimulating my senses and the other...

2013 Trends, Predictions and Importance of Content Marketing Strategy

What are you going to do differently in 2013? Checklist for New Year The Mayans were wrong, we are all still here, your clients and prospects still need you, but they are increasingly harder to communicate with; grabbing attention is more difficult and keeping it is...