Is Marketing Dead? Marketing Consultant says…

NO! Of course a marketing consultant is not going to admit that the profession is dying as proposed by the now famous article that appeared in the Harvard Business Review blog, titled “Marketing Is Dead.” This particular marketing consultant is certainly jealous of...

11 Most Effective Ways of Reaching Your Target Audience if you are a small business (SME)

As discussed previously, reaching your prospects and customers with your message is today the single greatest ‘cost of doing business’. If you are a small business, selling to other businesses (B2B) or a professional services firm and even when selling directly to...