The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of...

The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation - your personal brand is paramount in your personal success and the success of your...

The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation - your personal brand is paramount in your personal success and the success of your...

Importance of PR for Small Businesses (SME’s)

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace. PR automatically generates greater credibility through “unbiased editorial”...

Importance of PR for Small Businesses (SME’s)

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace. PR automatically generates greater credibility through “unbiased editorial”...

Why having a Creative Strategy is critical to your business?

The creative strategy is the translation of the brand objectives and attributes, into communication that will: Grab customer Attention, Arouse their Interest, Stimulate their Desire and Prompt them into Action. Having a strong creative strategy is more important for...