The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of...

The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation - your personal brand is paramount in your personal success and the success of your...

The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation - your personal brand is paramount in your personal success and the success of your...

11 Most Effective Ways of Reaching Your Target Audience if you are a small business (SME)

As discussed previously, reaching your prospects and customers with your message is today the single greatest ‘cost of doing business’. If you are a small business, selling to other businesses (B2B) or a professional services firm and even when selling directly to...

Simplicity – Your competitive advantage in raising the marketing bar of the legal profession!

Why don’t any of our top tier law firms promise to explain the law in layman’s English? Wouldn’t that be nice in our age of information overload, stress and time scarcity? No matter how complex the product or service is, the simpler you can make the customer...