What is a brand and the AIDA model of advertising according to Dale Carnegie – Action

“Be a Leader: How to Change People Without Giving Offense or Arousing Resentment”, part four of “How to Win Friends and Influence People”  provides a path for changing attitudes and behaviour, which is after all the main objective of advertising and marketing...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Desire

The Interest and Desire parts of AIDA model go hand-in-hand: As you’re building the audience interest, you also need to guide them to understand how what you’re offering can help them and the best way of doing this is by appealing to their personal needs...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Interest

Interest is one of the most challenging stages of the AIDA model.: You’ve captured the attention of your target audience, but you now need them to understand your message beyond the initial headline or sound bite. Gaining the audience interest is more...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Attention

In the last blog “What is a Brand in the Words of a Few Good Men?” we discussed why we need to go back to basics and not hide behind jargon, call a brand for what it is – a person’s or an organization’s reputation.So how do you build and manage a...

The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation - your personal brand is paramount in your personal success and the success of your...