Why Do Great Brand Owners tell us that Branding is Not Important and the 7 not so Secret Rules for Success in Business.

Simply because they have got their definition of what branding is completely wrong. They have pursued brand building and developed great brands, but they just don’t call the process by its correct name like brand development. Why is this important you ask?...

The Most Asked Question in Marketing – How do I Set My Marketing Budget?

One of the most important decisions that a small business owner will make is how much money to set aside for the marketing budget. Successful and profitable small businesses understand that they need to allocate adequate funds for marketing their business. Prospective...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Action

“Be a Leader: How to Change People Without Giving Offense or Arousing Resentment”, part four of “How to Win Friends and Influence People”  provides a path for changing attitudes and behaviour, which is after all the main objective of advertising and marketing...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Desire

The Interest and Desire parts of AIDA model go hand-in-hand: As you’re building the audience interest, you also need to guide them to understand how what you’re offering can help them and the best way of doing this is by appealing to their personal needs...

What is a brand and the AIDA model of advertising according to Dale Carnegie – Interest

Interest is one of the most challenging stages of the AIDA model.: You’ve captured the attention of your target audience, but you now need them to understand your message beyond the initial headline or sound bite. Gaining the audience interest is more...