Six Marketing Tactics all Boxed Up: Face Three

Robert Cialdini’s marketing tactics in “Influence: The Psychology of Persuasion” tells us you are more likely to say “yes” to someone you like. Yes, that’s common sense. It doesn’t take a marketing consultant or someone with years of sales training to tell you that....

Six Marketing Tactics all Boxed Up: Face Two

As we discussed in the previous blog, one face to the cube of persuasion is the Law of Reciprocity; we like to repay what another person has provided for us. As each face is equally as important and required to box up a sale, the second face to marketing tactics and...

Six Marketing Tactics all Boxed Up: Face Two

As we discussed in the previous blog, one face to the cube of persuasion is the Law of Reciprocity; we like to repay what another person has provided for us. As each face is equally as important and required to box up a sale, the second face to marketing tactics and...