The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of...

Linkedin is the Greatest Personal Branding, PR and Business Development Tool Ever!

LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. In fact it is the greatest Personal Branding, PR and Business Development Tool for B2B and Professional Services since…EVER! With LinkedIn...

Six Marketing Tactics all Boxed Up: Face Two

As we discussed in the previous blog, one face to the cube of persuasion is the Law of Reciprocity; we like to repay what another person has provided for us. As each face is equally as important and required to box up a sale, the second face to marketing tactics and...

Six Marketing Tactics all Boxed Up

The amazing thing about many leading novels is that the psychology of marketing is embedded within almost every facet of life. Whether it is making friends in the sandpit, or making sense of your partner’s ramblings, marketing tactics and branding strategy are about...

Six Marketing Tactics all Boxed Up

The amazing thing about many leading novels is that the psychology of marketing is embedded within almost every facet of life. Whether it is making friends in the sandpit, or making sense of your partner’s ramblings, marketing tactics and branding strategy are about...