The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of...

Linkedin is the Greatest Personal Branding, PR and Business Development Tool Ever!

LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. In fact it is the greatest Personal Branding, PR and Business Development Tool for B2B and Professional Services since…EVER! With LinkedIn...

The Most Asked Question in Marketing – How do I Set My Marketing Budget?

One of the most important decisions that a small business owner will make is how much money to set aside for the marketing budget. Successful and profitable small businesses understand that they need to allocate adequate funds for marketing their business. Prospective...

Why most recruitment consultants are damaging their personal brands and company without even knowing.

The objective of this post is to highlight the importance of personal branding or good old reputation improvement in layman’s terms. I hope to show that the opportunity to build your reputation or personal brand is not only being missed by the majority of recruiters,...

Your network is your biggest asset and LinkedIn is the way to leverage it.

There are not many certainties in the world today, but here are 3 we can examine and show you how LinkedIn can assist you in benefitting from each: 1. The world has changed and the change of pace will keep accelerating. Whether there will be another financial crisis...