Is Your Website Built for Online Success?

All websites can be classified into 4 types: 1. A site that sells product(s) or service(s) by the quality of design and copywriting, which is in turn 2. A lead generation site that attracts potential new clients 3. A customer support or self service site that reduces...

Your greatest marketing cost is reaching your customers and prospects.

WHERE ARE YOU SAYING IT? Where are you communicating with your customers and prospects? Where can you reach them most cost effectively? What are they reading, listening to and watching? You need to invest wisely and and measure your results by capturing responses to...

Why having a Creative Strategy is critical to your business?

The creative strategy is the translation of the brand objectives and attributes, into communication that will: Grab customer Attention, Arouse their Interest, Stimulate their Desire and Prompt them into Action. Having a strong creative strategy is more important for...