Category Archives: advertising

STARK REALITY ADVICE

90% of SME Communication  not only does not maximize ROI, but is WASTED because it doesn’t build or have a cumulative effect!

Most SME business owners do it themselves or let the job be done by the media or designers. Their expenditure lines the pockets of media companies, web developers, designers, printers who are not aware of simple and proven Scientific Advertising Principles.

• Develop an Advertising / Marketing Communications Brief
• Designers need a good brief from a marketer / advertising professional.
• Great advertising / marketing communication is a result of a collaboration between: Marketing Professionals (Strategists - on the Client or Agency side, or both!) and Advertising Professionals (Creatives – Creative Directors, Copywriters, Art Directors, Designers)
• Great advertising / marketing communication provides Hope and Optimism, and in general in a recession customers will block out messages based on FEAR. Emphasize reasons, especially Functional Features, provide evidence that the Brand delivers value and emphasize “family values” if applicable.

Here are are our best marketing resources, free of charge, use them to satisfy the needs of your clients and surpass your competition.

Importance of PR for Small Businesses (SME’s)

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.

PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.

The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!

Successful and correctly implemented Public Relations campaign can deliver:

• Greater visibility and exposure than traditional / paid advertising
• Greater frequency levels than traditional / paid advertising

at a fraction of the cost of traditional advertising.

Importance of PR for Small Businesses (SME’s)

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.

PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.

The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!

Successful and correctly implemented Public Relations campaign can deliver:

• Greater visibility and exposure than traditional / paid advertising
• Greater frequency levels than traditional / paid advertising

at a fraction of the cost of traditional advertising.

Famous Advertising Campaign Themes and Characters

SMEs: Stand tall and play with the big boys

I am sure that you can put your hand on your heart and say that your new product or service is different and unique.

You have a point of difference that would convert a prospective customer in seconds. But how?

Here’s a checklist to ensure that you convert your prospective customers:

1. Look reputable:

• Have you got a logo that looks substantial?
• Do you have a tagline/slogan/positioning statement under your logo that communicates your point of difference?
• Does your website wow your customer?
• Is the content on your website relevant and proof read?
• Is all your marketing material consistent and themed?
• Do you have an office address and customer service number?

2. Build confidence:

• Do you offer guarantees and or warranties?
• Do you have testimonials from existing customers?
• Can you use the logos of existing customers to create instant credibility?

3. Get noticed:

• Do you have and regularly update a blog, to exhibit thought leadership and improve your SEO?
• Do you update your customers through email and LinkedIn/twitter/facebook?
• Do you have listings and or advertisements in business directories?
• How is your Google ranking?
• Do you do sponsored(Pay Per Click)advertising on Google?
• Do you regularly communicate through email and direct mail with your customers and new leads?
• Is your point of difference obvious and consistent in all your forms of communication?

To find out how we help our clients to play with the big boys, contact us now. We are a marketing agency and advertising agency, all in one and our website is full of information on brand identity and styling, content development and campaign development. By working on looking reputable, building confidence and getting noticed, you’ll look just like a big player in your market, on a small budget. Remember ‘Perception is Reality’! We’ll help you to launch your brand successfully and maximise the return on your marketing investment.