The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of...

Linkedin is the Greatest Personal Branding, PR and Business Development Tool Ever!

LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. In fact it is the greatest Personal Branding, PR and Business Development Tool for B2B and Professional Services since…EVER! With LinkedIn...

11 Questions To Help You Select A Marketing Consultant That Is Right For Your Business

Are you looking for a marketing consultant who can assist your business growth or help you overcome a challenging situation? Judging by the number of SME clients who we have worked with who have previously been let down by their chosen marketing partner, it is easy to...

Are Your In-House Marketing Professionals Working Hard And Smart Enough?

For years there has been a disconnect between the marketing function and the rest of the organization, especially when it comes to management understanding what in-house marketing professionals actually ‘do’. This chasm has been widened by clever marketers looking...

Recruiting For Marketing Professionals – What NOT To Do! Are You Making These Mistakes?

Are you one of the many organizations trying to improve the effectiveness of your marketing team in house only to find the marketing professionals you have recruited are incapable of meeting their KPIs? OR Are you just not sure what ‘success’ means when you find...

A Marketing Strategy That Consumes You and one that simply doesn’t Wash

I was watching TV last night, a rare occurrence that I’m sure reflects the media diversification trends and the decreasing importance of the traditional TV spot, but I digress from the 2 ads that struck me, one positively stimulating my senses and the other...

Outsourcing The Marketing Function

When To Get a Marketing Consultant or hire a Marketing Professional So You Can Focus On Your Business With an uncertain future, are you left wondering whether your business is confidently operating with skilled marketing consultants or professional/s in the right...