Why Do Great Brand Owners tell us that Branding is Not Important and the 7 not so Secret Rules for Success in Business.

Simply because they have got their definition of what branding is completely wrong. They have pursued brand building and developed great brands, but they just don’t call the process by its correct name like brand development. Why is this important you ask?...

The Most Asked Question in Marketing – How do I Set My Marketing Budget?

One of the most important decisions that a small business owner will make is how much money to set aside for the marketing budget. Successful and profitable small businesses understand that they need to allocate adequate funds for marketing their business. Prospective...